How To Grow Your Video Production Business

Video Transcript:

Rand Courtney here, and today I’m going to share some tips on how to grow your video production business.

A little about me. I started my company Creative Deviants eight years ago knowing very little about producing videos and video production. I didn’t go to film school, and I’m totally self-taught. In those eight years, I’ve done projects for Nike, Volvo, Pearson Education, Rolling Stone, Sony Pictures, and Oakley Sunglasses just to name a few. I’ve had successes and failures, and today, I want to share a few things that will help you grow your video production business. One of the biggest things I’ve learned is to know exactly what a client needs, which isn’t always what I want.

There are so many high-tech, innovative, and incredible tools at your disposal, but sometimes those aren’t necessary. This can over-complicate a project. It might end up being a cinematic masterpiece, but it’s not what your client asked for. Too many times, I’ve seen colleagues and friends lose work or repeat business because they felt the need to impose their own specific creative vision.

One of the biggest lessons I’ve learned is that not every job will be super-cool and uber-creative. To be honest, most will be relatively easy and maybe a bit boring, but these jobs enable you to stay afloat in between the creative projects that might be more fulfilling. Video production encompasses a broad range of creative skills and abilities, such as writing, producing, editing, and more importantly, talking with the client and understanding what it is that they need, and then delivering an end product that meets their expectations. Hey, thanks for watching, and hopefully you’ll avoid some of the mistakes I made early on. Don’t forget to subscribe to our channel, as we’ll be posting more of these and other videos regularly.

If you have any questions, feel free to ask in the comments section, or reach out to me directly.