How We Created the Ultimate Package Destruction Comedy for SafeLoad USA
Making Package Testing Fun with “INNconceivable Logistics”
When SafeLoad USA approached us, they had one request. Make package testing exciting. Their high-tech machines simulate real-world shipping conditions. This helps companies prevent costly packaging failures.
Our solution? A high-energy comedy sketch. Inspired by Ace Ventura and Allstate Mayhem Ads, this video grabs attention. It transforms package testing into something unforgettable.
The Concept: A Delivery Disaster Unfolds
Meet Ace, the world’s worst delivery driver. He kicks, tosses, and stacks boxes recklessly. Every delivery is a disaster waiting to happen.
The twist? SafeLoad’s equipment prevents real-world damage. While Ace destroys package after package, one box survives. Why? Because it was tested using SafeLoad’s technology.
The Production: Creating Controlled Chaos
We used a mix of cinematic techniques to bring the concept to life.
✅ Practical Effects – Real stunts, props, and perfectly timed disasters
✅ Handheld Camerawork – A fast, high-energy feel
✅ Trade Show Optimization – Bright visuals to grab attention
✅ Cinematic Comedy – Dynamic performances and snappy editing
The Cast & Crew: Bringing the Comedy to Life
• Circus-Szalewski as Ace – The ultimate reckless delivery driver
• The W5 Engineering Team – Making a cameo as packaging experts
• Creative Deviants – Directing, producing, and making it all look polished
The Impact: A Trade Show Stopper
This video needed to stand out on the expo floor. The mix of humor and chaos captivates audiences while delivering a clear message. SafeLoad’s equipment helps companies protect their products before real-world shipping failures happen.
Watch the Final Video
🎬 Click here to watch “INNconceivable Logistics”
Want a high-impact video for your brand? Contact Creative Deviants today →
